Sample report
This is what lands in your inbox each month.
A condensed version of the management report for a fictional hotel. Every name and number here is invented for illustration. Your report uses your hotel's real evidence.
The Harbour Lane Hotel, Brightmouth
Management report · first report · 4-star city hotel
Page one answers five questions: which AI searches name the hotel, who is named instead in its own category, what the evidence suggests differs, what to do first, and how sure we are.
1. Which searches name the hotel
Each question is written from facts about the hotel and asked more than once. None contains the hotel's name.
| Traveller question | Named in | Band |
|---|---|---|
| Which hotels near the stadium suit a concert weekend? | 3 of 3 | Usually |
| Best upscale hotel in Brightmouth with free parking? | 1 of 3 | Sometimes |
| Where should I stay for an early flight from Brightmouth Airport? | 1 of 2 | Sometimes |
| Family-friendly hotel near the old town? | 0 of 3 | Not appearing |
| Hotels with meeting rooms near the station? | 0 of 2 | Not appearing |
| Quiet hotel with a spa for a weekend break? | 0 of 1 | Too few answers |
One assistant, with live web search, on one day. A sample, never a market ranking.
2. Who was named instead
The hotels named across all 14 answers, with how often, where in the list, and how the assistant spoke of each. Net sentiment runs from -100 to +100.
| Hotel | Coverage | Avg position | Net sentiment |
|---|---|---|---|
| The Lantern House | 64% (9 of 14) | 1.8 | +60 |
| Marlow & Finch Hotel | 43% (6 of 14) | 2.4 | +33 |
| The Harbour Lane Hotel (you) | 36% (5 of 14) | 2.8 | +40 |
| Cathedral Close Inn | 29% (4 of 14) | 3.0 | +25 |
| The Quayside | 21% (3 of 14) | 3.3 | 0 |
Only hotels in a comparable price band count towards a gap. Luxury and palace hotels are shown, not counted.
3. What to do first
The actions most worth doing, in order. Each shows its evidence. Confirmed means a quotation checked on a page the audit read.
1. Say whether a parking space can be reserved, on your Parking page
Confirmed- Found
- The Parking page states a price but not whether a space can be reserved.
- Evidence
"Parking is available at £18 per night."
Page: /parking- Why it matters
- "Best hotel with free parking" was one of the questions where the hotel was named in only 1 of 3 answers.
- Do this
- On the existing Parking page, state whether spaces can be booked in advance, how, and whether any are free for longer stays.
2. Two pages give different check-in times
Confirmed- Found
- Check-in is 15:00 on one page and 14:00 on another.
- Evidence
"Check-in from 15:00"
/rooms"Arrive from 14:00"
/faq- Do this
- Decide the real time and make both pages, and your listings, say the same.
3. Answer the critical reviews that have no reply
Likely- Found
- From your own review export: 11 of the 38 reviews rated 2 stars or below have no reply.
- Do this
- Reply to each, newest first, using the skeleton reply provided as a starting point. Never offer anything in return.
4. A city guide the assistant cited lists rivals but not you
Worth checking- Found
- An editorial "where to stay" article was cited in 4 answers. It names three rival hotels and not yours.
- Do this
- Use the article's own contact page to introduce the hotel, if it suits you. Do not pay for placement presented as editorial.
5. Add a line about early breakfast to the airport-stay page
Likely- Found
- The hotel serves breakfast from 6:30, but only on the Dining page. The "early flight" page doesn't mention it.
- Do this
- Add the breakfast time and a link to the Dining page, so the answer sits where a traveller would look.
4. How the score is made
Only the categories that could be assessed count. Anything not measured is left out, never scored as zero.
| Category | Weight | Score | Status |
|---|---|---|---|
| Website and technical | 24% | 81 | Assessed |
| OTAs and travel platforms | 20% | 62 | Identified in search results, not read, so capped |
| Social and user content | 10% | 60 | Partly assessed: presence only, capped at 60 |
| Entity consistency | 6% | 90 | Assessed |
| Reviews and reputation | 20% | – | Not assessed |
| Editorial and blogs | 20% | – | Not assessed |
Overall = the weighted average of the assessed categories: 72, resting on 60% of the model, so marked provisional.
5. What was not assessed
Saying so plainly is part of the report.
The full package
Alongside this management report you receive a technical and evidence appendix with every quotation, page and source behind each finding, and a data file to compare next month.
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